EBAY 

eBay wanted to let people know that it wasn’t just an online jumble sale, but sold brand spanking new stuff as well

We identified moving in with a partner as a moment when people would commonly use eBay to flog things they didn’t need anymore, but would then turn to the likes of John Lewis or Amazon for the box-fresh replacement. Our campaign of three semi-improvised pre-roll ads featured newly cohabiting couples bickering over what should go and what should stay. I directed this one.