GLENGOYNE WHISKY REBRAND

Bit of a copywriter's dream this one: the repositioning of a premium whisky brand with a genuinely fascinating history and unique ethos. The process began with a visit to the distillery and continued back at the agency where I hid in a dark corner and crafted copy for hours and hours. Bliss! 

The product story begins on the secondary packaging where the name ‘Glengoyne’ is explained along with its relationship to the core design motifs of the flying goose and handless clock face: 

On the front of the bottle itself, beneath the handless clock, the story continues with a deeper dive into the distillation process which segues into tasting notes. This structure is repeated across all eight variants. 

Alongside the packaging copy, I also extensively re-wrote the Glengoyne website. Elements from the history and special bottling sections were incorporated into booklets and packaging for prestige editions of the whisky.