LOTERI CYMRU LAUNCH

Cardiff based agency Golley Slater invited me to help devise a launch campaign for a new Welsh lottery and to direct the TVCs. 

The client wanted to let prospective players know that buying a ticket give them a decent chance of hitting the jackpot, and that the money they spent on tickets would go to good causes around the country. A win win for Wales you could say. Our idea: a pair of delivery men travelling the country distributing cash and doing good deeds. Their names? Wyn and Wyn. 

We kicked off with a couple of teasers, showing the money but only suggesting the presence of Wyn and Wyn:

A week later came the 30 second launch ad, revealing Wyn and Wyn in all their glory:

The TV spots were supported by an outdoor and digital campaign that built on the concept of Loteri Cymru being a win win for players and Wales itself: